About LostMyLovey

Loveys with ID Tags
Bunny and Cow, under
house arrest unless wearing the
original LostMyLovey ID Tags!
As parents, we've all been there. Your child is devoted to their precious lovey and can't go anywhere without it. And those times it gets swept under the couch right before you're trying to get out the door are the most tense of all. And even if you buy an identical backup lovey, it just isn't the same. Your child knows which is the "real" lovey, don't they? The dirty threadbare raggedy one that has really been "loved"!

But even worse, when you are out and about, or traveling, and realize that your child's lovey is nowhere to be found, you can feel the rising pitch of anxiety... panic is setting in... Your child is looking around, under her seat, in her stroller, and it's not there. It HAS to be there. She just had it a minute ago, right? But you don't see it. It's not there. No. She couldn't have dropped it somewhere in the mall. Please no. It couldn't be. "Mommy.... WHERE’S BUNNY?"

LostMyLovey was created by Austin, TX website designer and mom Lisa Oliver, whose small children dropped their treasured, irreplaceable loveys over and over again in grocery stores, restaurants, and parks; who searched an entire school when a lovey was accidentally heisted in a teacher's pocket; who instituted a house-wide frantic search only to find a lovey deep in a laundry basket; and who survived what was to be the last straw: a lovey's overnight stay at a hair salon, a night when few people in the house got much, if any, sleep.

After successfully retrieving her children's loveys again and again by some sheer stroke of luck, she thought, what if they had been gone forever? These loveys were basically members of the family. What if they had been picked up by some well-meaning person who wanted to help, but would have no idea what to do with a ratty old bunny rabbit with no identification?

Thus, an idea was born for an online lost-and-found service where parents could post their lost items in hopes of finding them and reuniting them with their tearful owners. And to give loveys everywhere an even better chance of making it back home, the LostMyLovey™ ID Tag gives loveys safe identification so those well-meaning finders really can help return things they find.


We are dedicated to reuniting children with their special friends. LostMyLovey.com™ -- where lost toys get found again!

LostMyLovey, LostMyLovey.com, and the bunny logo are registered trademarks with the U.S. Patent & Trademark office.